The the New York Yankees and the Conservative Use of Space
نویسندگان
چکیده
Sports events, as the ancient Greeks knew well, could be used as a substitute for war in city-state competition, hence the creation of the ancient Olympics. Although the founder of the modern Olympics, Pierre de Coubertin, envisioned an event free of consumerism and nationalism, they are now a forum for national conflict and rivalry (Riggs 1993). As Katz and Dayan (1985) argue, the Olympics are a coronation for the king of nations and a celebration of conflict, contestation, and conquest. The Olympics now reinforce nationalism and hyperpatriotism as fundamental values rather than the equality, liberty, and fraternity that are the official reasons for the Games (Rothenbuhler 1989). In addition, commercialism and consumerism are now values supported by the Games, in contradiction to de Coubertin’s vision (Farrell 1989). Truly, the Olympics are a substitute for war; national aggression, the fight for supremacy, and economic competition are all enfolded within the Games.
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